Social Media Marketing
We focus on your successSo to enhance your business’s Awareness, you need to produce the right content for each medium, content that meets its style, while speaking the language that its audience hears. So your Social Media Marketing strategy will start to pay off. Finally, there are extremely rare cases where content can go viral… Consider it an absolute success.
A method for a strong brand
161%
Increase conversion to sales worldwide
90%
Improving the user experience and brand loyalty
40%
increase share on social media compared to other forms of content
65%
Online shopping is based on social media marketing
Steps necessary for a successful
Social Media Marketing for your business.
1. Do not think that you can do it yourself and choose the right partner.
Social Media Marketing is part of the digital marketing of the company and requires a dedicated and specialized team in order to be designed and implemented perfectly and successfully. The biggest trap here is that many entrepreneurs think that because they have a Facebook profile this is enough to properly and successfully manage their business page.
2. Develop a specific Social Media Marketing strategy and set specific goals.
What are you looking for in Social Media to consider your strategy successful? Sales, brand awareness, leads… Whatever it is, record it.
3. Analyze the “target audience” for your business.
Only then will you choose the right social networking medium, produce targeted content for this audience and do the right media planning & media buying that will result in a successful social media marketing
4. Define your KPIs.
In order to be able to evaluate your strategy as well as whether your individual actions have an effect, in terms of achieving your business goals, clearly define the indicators that you will follow.
5. Research your competition on social media.
Yes, your competitors are present on social media. You need to keep an eye on them. What they do, how they do it, is successful. The answers to all the above are the ones that will suggest you and how you will formulate your strategy for Social Media Marketing
6. Creating engaging content depending on the style of each social media platform.
Facebook loves video but we would not say that the same is true for twitter. Instagram has grown from the love of young people for photography, a love that is constantly growing. In any case, your Social Media Marketing partner needs to know what type of content to use on each network and ideally be able to produce it for you.
7. True understanding of the audience and the identity of each medium.
Every network is different, as is the audience that is in it. So it is tempting to analyze and understand the above data and based on these to build your communication strategy for a successful Social Media Marketing
8. Monitoring the actions & results of your social media marketing strategy.
Recognize which actions went well, which posts brought the most likes, which content the most engagement and of course correct the mistakes you find. Only then will you be closer to the goals you have set.
What can we do for you and how?
1
We appoint an experienced member of our team as the social media manager of your business.
2
Develop a Social Media Marketing strategy that is specific to your business and industry.
The first step we will take with your communication through Social Media Marketing is to conduct research so that we can say that you will develop the right strategy. We will do swot analysis, examine competitors and determine the format of the right content for each medium. At the same time we will create advertising strategies and do media planning
3
Content and ad calendar development.
Once we agree on the strategy we will develop, we will start the implementation. We will develop unique content and ads for your brand. To ensure the quality of the collaboration, this content can be posted in a monthly content calendar. You will have the opportunity to review and approve or reject anything before it is published.
4
Strategy optimization and day-to-day management.
Social Media Marketing services include day-to-day management and optimization of strategy development. We monitor all the social media activities where your business is located (comments, messages and reviews) and we aim to respond within 24 hours. In addition, we will use organic tactics (hashtags, tracking, contests, etc.) to further develop your channels.
5
Reporting and communication
Your social media manager will prepare monthly reports for you to check and of course evaluate. You will also have 24 hour access to the reporting software to see the progress of your campaign at any time. In terms of meetings, we can schedule weekly or monthly meetings to discuss the progress of your strategy.
6
The social media marketing expert
In conclusion, social media management is essentially about building an online presence, understanding and mapping the digital space, developing strong relationships with all players in the digital environment. In a sense something similar to traditional PR, just with other rules and tools. The goals of social media marketing, of course, can vary from business to organization. Most of them, however, turn to the social media management specialist, having in mind the “building” of an idea, brand awareness, brand loyalty, increasing the visibility, but often the sale of services and products.
It is important to remember that your business digital friends do not want to think that you remember them just to sell, but to build a more meaningful and reciprocal relationship. Which requires consistency, creativity and a great deal of communication. Of course, as important as the transmitter and receiver are, the message itself is just as important. After all, we live in an age of content.
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